The 2026 Salon International de l’Agriculture au Maroc (SIAM) opened on April 20 in Meknes, Morocco. As an important agricultural exhibition in North Africa, SIAM brings together agricultural machinery manufacturers, technology providers, farmers and professional buyers from Morocco and international markets.
LOVOL Presents TE354, TB504 and TH754
LOVOL participated in SIAM 2026 as the only Chinese agricultural machinery brand at the exhibition, presenting the TE354, TB504 and TH754 tractors.
The three models cover small and medium horsepower segments and are designed for applications including land preparation, sowing, field management and general farm operations. The product selection was aimed at the requirements of small and medium-sized farms in Morocco and other North African markets.
Customer Engagement at the Exhibition
The exhibition opened to the public on April 22, bringing increased visitor traffic to the LOVOL booth. Local farmers and professional customers visited the stand to learn about the displayed tractors, product specifications and after-sales service.
Several potential cooperation opportunities were generated during the exhibition. A long-term LOVOL customer also completed payment and booked a TE354 tractor during the event.
LOVOL Returns to the Moroccan Market
The SIAM 2026 participation marks LOVOL's return to the Moroccan market after an absence of nearly ten years.
LOVOL previously established a customer base and market presence in Morocco. During the exhibition, some existing users visited the booth to learn about the latest products, service arrangements and future cooperation opportunities.
Expanding Agricultural Machinery Opportunities in North Africa
Morocco is an important agricultural market in North Africa, with demand for mechanized solutions across different farming operations.
Through participation in SIAM, LOVOL is rebuilding connections with local customers and industry partners while introducing its current tractor portfolio to the Moroccan market. The exhibition also provides an opportunity to further develop local cooperation and explore long-term market opportunities in North Africa.