LOVOL has launched a “BUY 1 GET 1 FREE” promotion for the TH754 tractor in Kenya, targeting small and medium-sized farms, agricultural contractors, cooperatives and first-time tractor buyers.
TH754 Tractor with a Free Three-Disc Plough
The promotion runs from January 1 to December 31, 2026. Customers who purchase one LOVOL TH754 tractor receive one matching three-disc plough free of charge.
The promotional package is offered at KSH 3.4 million, with the final transaction price subject to local dealer policies and market conditions.
The TH754 is a 75 HP multi-purpose tractor equipped with a 12+12 synchronized transmission, 12.4-24 / 18.4-30 tires, a planetary reduction rear axle, and a paddy/dryland front axle. It is designed for applications including plowing, transportation, seeding and field management.
Supporting Complete Mechanization Solutions
The tractor-and-implement package is intended to reduce the need for customers to purchase a basic tillage implement separately. With the three-disc plough included, customers can acquire both the tractor and a core soil-preparation implement as part of one package.
The promotion is particularly relevant to users involved in maize and bean production, where land preparation is an important part of the farming cycle.
Multiple Promotion Channels in Kenya
The campaign is being promoted through dealer outlets, customer visits, farm visits and social media platforms, including Facebook. Dealers also introduce the package directly to potential customers based on their farming and equipment requirements.
The promotion provides LOVOL dealers with an additional product-bundling approach for the Kenyan tractor market, combining tractor sales with commonly used agricultural implements.
Continuing Market Development
The TH754 promotion reflects LOVOL's approach of combining tractor products with application-oriented implements. Feedback from the Kenyan market can be used to further optimize product packages, implement selection and pricing strategies for different customer groups.